---
name: brand-guidelines
description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license: Complete terms in LICENSE.txt
---

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

使用说明：

核心功能：将 Anthropic 的官方品牌标识和样式资源应用到各种工件上
智能字体应用：
- 标题（24pt及以上）：应用 Poppins 字体
- 正文文本：应用 Lora 字体
- 自动回退到 Arial/Georgia（如果自定义字体不可用）
- 跨所有系统保持可读性

品牌色彩规范：

主色调：
- 深色：#141413 - 主要文字和深色背景
- 浅色：#faf9f5 - 浅色背景和深色上的文字
- 中灰：#b0aea5 - 次要元素
- 浅灰：#e8e6dc - 微妙背景
强调色：
- 橙色：#d97757 - 主要强调色
- 蓝色：#6a9bcc - 次要强调色
- 绿色：#788c5d - 第三强调色

字体规范：

标题：Poppins（带 Arial 回退）
正文：Lora（带 Georgia 回退）
注意：为了获得最佳效果，应在环境中预安装字体

技术细节：

使用系统已安装的 Poppins 和 Lora 字体（如果可用）
通过 python-pptx 的 RGBColor 类应用 RGB 色值
跨不同系统保持色彩保真度
非文字形状使用强调色，循环使用橙色、蓝色和绿色

许可证： Apache License 2.0

Anthropic 品牌指南技能

使用方法

信息